The day Fiona Bruce was e-thumped by a 23-year-old singer from Colwyn Bay

As I am in Cardiff at the S4C New Media Forum, I thought it was time I pulled my finger out and uploaded the screengrab which shows how digitally connected the S4C audience really is.

Picture the scene, it's 845 on the night of Sunday the 6th of March, and yours truly is watching S4C's version of the XFactor/Eurovision Song Contest called 'Can I Gymru'. On BBC1, the sultry Fiona Bruce is making millions of men swoon with a heady combination of good looks and a great figure - I am, of course, talking about the artefacts she presents on Antiques Roadshow.

Now, I haven't done my research on the TV viewing figures for that day, but I'm guessing Antiques Roadshow is pulling in more than 3 million, where little old Can I Gymru is attracting 300,000 tops (10 percent of the AR audience).

So, you would expect more people to be talking about Fiona Bruce on Twitter than some Welsh music contest, wouldn't you? WRONG!

I give you evidence A - click this link and look at the Twitter trending on the right hand side and compare #CIG11 (the hashtag associated with Can I Gymru) with Antiques Roadshow.