As I am in Cardiff at the S4C New Media Forum, I thought it was time I pulled my finger out and uploaded the screengrab which shows how digitally connected the S4C audience really is.
Picture the scene, it's 845 on the night of Sunday the 6th of March, and yours truly is watching S4C's version of the XFactor/Eurovision Song Contest called 'Can I Gymru'. On BBC1, the sultry Fiona Bruce is making millions of men swoon with a heady combination of good looks and a great figure - I am, of course, talking about the artefacts she presents on Antiques Roadshow.
Now, I haven't done my research on the TV viewing figures for that day, but I'm guessing Antiques Roadshow is pulling in more than 3 million, where little old Can I Gymru is attracting 300,000 tops (10 percent of the AR audience).
So, you would expect more people to be talking about Fiona Bruce on Twitter than some Welsh music contest, wouldn't you? WRONG!
I give you evidence A - click this link and look at the Twitter trending on the right hand side and compare #CIG11 (the hashtag associated with Can I Gymru) with Antiques Roadshow.
Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts
Wednesday, 20 April 2011
Monday, 18 April 2011
Why UTV is leading the way in e-democracy
One of the good examples of social networking in the real world that I used in my speech at the Celtic Media Festival last week is UTV's partnership with political blog site Slugger O'Toole to run 'Tweet Ups' during the forthcoming Northern Ireland Assembly Elections.
It is a fantastic example of e-democracy in action. A traditional media company teaming up with a new media player to engage real people in the election debate...and get them to try out Twitter in the process.
I have attached a video below of Slugger (aka Mick Fealty) explaining what a Tweet Up is on UTV Live Tonight. The fact that a TV company is willing to give airtime to this sort of idea just shows how forward thinking UTV is compared to other media.
Moreover, the fact that the Political Editor of the TV station and other key players turn up to this event shows that the power of digital doesn't have to be forced onto the UTV news team - they've worked it out already
(can you imagine Nick Robinson turning up to a Tweet Up?!)
Some of the Tweet Up's have already occurred. You can see how the Ballymena one went here. And a list of future events are here
Now, two disclaimers before I ask your opinion. First off, there have been Tweet Ups in Northern Ireland - one was held in March by the NI Assembly itself - so this isn't a first. But the power this UTV/Slugger scheme will engage more people in Ulster politics and is Public Service Broadcasting at its finest.
The second disclaimer is, of course, that I do some digital work with UTV. But I wasn't involved in this great idea (if I was, this blog would be 10 miles long!) - so I am still neutral, even if it does sound like a UTV love-in.
Well done all for this!
It is a fantastic example of e-democracy in action. A traditional media company teaming up with a new media player to engage real people in the election debate...and get them to try out Twitter in the process.
I have attached a video below of Slugger (aka Mick Fealty) explaining what a Tweet Up is on UTV Live Tonight. The fact that a TV company is willing to give airtime to this sort of idea just shows how forward thinking UTV is compared to other media.
Moreover, the fact that the Political Editor of the TV station and other key players turn up to this event shows that the power of digital doesn't have to be forced onto the UTV news team - they've worked it out already
(can you imagine Nick Robinson turning up to a Tweet Up?!)
Some of the Tweet Up's have already occurred. You can see how the Ballymena one went here. And a list of future events are here
Now, two disclaimers before I ask your opinion. First off, there have been Tweet Ups in Northern Ireland - one was held in March by the NI Assembly itself - so this isn't a first. But the power this UTV/Slugger scheme will engage more people in Ulster politics and is Public Service Broadcasting at its finest.
The second disclaimer is, of course, that I do some digital work with UTV. But I wasn't involved in this great idea (if I was, this blog would be 10 miles long!) - so I am still neutral, even if it does sound like a UTV love-in.
Well done all for this!
Sunday, 17 April 2011
Welsh football star in F-Word Twitter rant at fans - but is he to blame?
Hello,
I just wanted to point you to a post on my other blog for the football industry publication, F.C.Business magazine. It is relevant to the digital world as well as it talks about whether football clubs should and could control the Twitter feeds of their stars.
It's inspired by today's news that Danny Gabbidon's told West Ham Utd fans to F-off following a series of cyber abusive comments to his Twitter page today after their defeat.
Here's the link Danny Gabbidon in F-Word Twitter Rant - but who's REALLY to blame? Read my @fcbusiness blog to find out http://bit.ly/f2XjYc
I just wanted to point you to a post on my other blog for the football industry publication, F.C.Business magazine. It is relevant to the digital world as well as it talks about whether football clubs should and could control the Twitter feeds of their stars.
It's inspired by today's news that Danny Gabbidon's told West Ham Utd fans to F-off following a series of cyber abusive comments to his Twitter page today after their defeat.
Here's the link Danny Gabbidon in F-Word Twitter Rant - but who's REALLY to blame? Read my @fcbusiness blog to find out http://bit.ly/f2XjYc
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